Metabolik Health.

Sustainable weight loss for real life.

SERVICES

Strategy

User Research

Project Management

Brand Design

Interface Design

Interaction Design

User Testing

Design System

Illustration

Multimedia Design

Front-end Development

Back-end Development

DELIVERABLES

Brand Identity

Website

CMS

LINKS

Metabolikhealth.com

MetaboliK is a revolutionary weight management and health program, sought to redefine the approach to sustainable weight loss and improve cardiometabolic health.

We collaborated with the MetaboliK team to create an engaging and informative digital platform that showcased their holistic program, personalized approach, and comprehensive support system.

MetaboliK is a revolutionary weight management and health program, sought to redefine the approach to sustainable weight loss and improve cardiometabolic health.

We collaborated with the MetaboliK team to create an engaging and informative digital platform that showcased their holistic program, personalized approach, and comprehensive support system.

MetaboliK is a revolutionary weight management and health program, sought to redefine the approach to sustainable weight loss and improve cardiometabolic health.

We collaborated with the MetaboliK team to create an engaging and informative digital platform that showcased their holistic program, personalized approach, and comprehensive support system.

Finding a Visual Style

After a few discussions we took the mission statement and the brand attributes to craft a few different design directions to present to the client right before starting.

The approach was to integrate design strategies and methodologies, aimed to bridge the gap between complex medical information and user-friendly presentation, ensuring a compelling and informative digital experience for prospective program participants.

User Research and Understanding

  • We conducted in-depth user research to comprehend the target audience's needs, pain points, and expectations regarding weight management solutions.
  • We utilized personas and user journey maps to visualize the user's interaction with the website, enabling a tailored design approach.

Content Strategy and Information Architecture

  • We collaborated closely with the MetaboliK team to distill complex medical information into user-friendly content, prioritizing clarity and accuracy.
  • We mapped out a comprehensive information architecture ensuring a logical flow, guiding users from program introduction to specific details like consultations, medications, and ongoing support.

Visual Design Elements

  • Employed a minimalistic yet visually engaging design with a focus on readability and accessibility.
  • Implemented a harmonious color palette, typography, and iconography, fostering a sense of trust and professionalism while ensuring easy legibility across devices.

SEO and Accessibility Integration

  • Implemented search engine optimization (SEO) strategies to improve the website's visibility, ensuring it ranks favorably in search engine results, thereby increasing organic traffic.
  • Adhered to web accessibility standards (WCAG) to ensure inclusivity, making the site accessible to all users, including those with disabilities.

Iterative Design and User Testing

  • Adopted an iterative design process, incorporating user feedback and conducting usability testing to refine the site's functionality and address potential pain points.

  • Continuously monitored user behavior through analytics tools to identify areas for improvement, optimizing the site's performance and usability.

Outcomes

  • Enhanced User Experience: Positive feedback highlighted improved navigation and comprehension of the program's components and benefits, enhancing the overall user experience.
  • Increased Engagement Metrics: Analytics indicated prolonged user sessions and reduced bounce rates, signifying heightened user engagement and interest.

  • Positive Impact on Conversions: Increased inquiries and conversions showcased the website's effectiveness in informing and attracting potential program participants.
  • Brand Recognition and Authority: Contributed to establishing MetaboliK as a leading authority in weight management and metabolic health, enhancing brand recognition and credibility.

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